Services
Social Media Management
Showcase your product, service, website, or brand to as many people as possible.
With carefully crafted content and targeted communication via social media, we ensure that you reach a wider audience of the right (potential) customers. Our goal is not just greater visibility, but reaching the right people who can become your customers. Social media is an important entry channel that directs users to your website. With the right strategy, it becomes a bridge between the first contact with your brand and a concrete inquiry or purchase. These channels act as a magnet for attracting potential customers and represent the first step toward a concrete inquiry.
REFERENCES
Case Study: Social Media and Website Management for a University Education Institution
Comprehensive Management of a University Institution's Digital Channels
Starting Point and Challenge
It is a large educational institution with several different target audiences:
- students and prospective students
- educators and researchers
- professional staff
- the broad public
- media
- Primary channels: Instagram, Facebook, and the website
- Secondary channels: LinkedIn and YouTube as supplementary communication channels
- Organic growth: completely organic growth without paid advertising
- Communication Strategy: consistent, well-thought-out, and high-quality content
Vision and Purpose of the Collaboration
The goal of the collaboration was not merely to boost the numbers, but rather:
- the long-term development of robust internal communication channels
- Timely and prompt communication on topics such as the promotion of the program, achievements and awards, and research work
- building trust and long-term relationships with various stakeholders
- laying the groundwork for effective communication, even in potential crisis situations
Strategy and Implementation
1. Channel Optimization
- Overview of the current situation and improvement plan
- Comprehensive Channel Optimization
- Creating a transparent link tree
- The clear role of each channel within the overall communication strategy
- Regular posts tailored to specific target audiences
- A strong focus on video content and the Reels format
- Sharing content from the website on social media
- Active community management (responding to and engaging followers and non-followers)
Results Achieved
This covers the period from June 1 to December 31, 2025. For Instagram and Facebook, the results cover the period starting in mid-June 2025 due to a change in how metrics are tracked.
Instagram and Facebook (primary channels)
Website (primary channel)
In the second half of 2025, there was a marked increase in traffic, which was directly linked to the regular and strategic sharing of content on social media; from there, traffic was also directed via smart links to the website, where readers could read more.
Read more about the results achieved
Content reach and virality over a 6-month period
The Most Popular (Viral) Reel
Key Achievements
Recommendations and Strategic Guidelines for 2026
Best Practice Example: Campaign to Promote Study and Enrollment
Campaign goal: To attract the most promising students to enroll, not merely to increase enrollment, as the faculty in question has no trouble with that.
Target audience: High school students interested in pursuing higher education.
Campaign duration: from January 15 to February 15, 2026 (this covers the period from the Uni.si University Festival to the 2026 Open House).
IG and FB Results
Content Digital Strategy
Content of posts and selection of social media platforms: We used Instagram and Facebook to distribute content designed to further engage young people—high school students—and encourage them to enroll; for content distribution, we primarily used Instagram and Facebook, as well as our website, of course.
Format: a greater proportion of video content, a few carousel posts, and a photo to convey information
Analysis of Published Content: Student-led promotion of the program, presentation of student projects and study abroad opportunities, a look into a student’s daily life, answers to frequently asked questions, Q&A in Reels format, presentation of other important projects, promotion of awards and achievements, and an overview of academic requirements and admission criteria
Note: Organic growth is a long-term process; results don’t appear overnight and require consistent posting and a great deal of patience, but on the other hand, they are sustainable and richly rewarding.
Customer Reviews
Results confirmed by our clients
The collaboration was truly professional and well-organized from the very beginning. Communication was clear, which gave me the feeling that my vision would be understood and taken into account.
It has always been a pleasure to work with Tadeja! She’s willing to go the extra mile to achieve excellent results.
Tadeja is a amazing copywriter! She is highly experienced and reliable, and always double-checks the facts before every publication. She excels at writing, communication, and creating digital content.
She is a skilled communicator with a keen sense for writing and strategy. Tadeja doesn’t give up until the job is done—and done right, in accordance with the agreement.
She is an exceptional content creator and copywriter, highly experienced, a master of words, and extremely reliable. She always thoroughly researches and verifies the facts before publishing anything.
Frequently Asked Questions
I completely understand that you have questions and concerns—which is perfectly normal. Especially when it comes to decisions that are important for your business. When we understand things, it’s easier and more confident to make decisions, so I’ve compiled a list of the most frequently asked questions to help clarify any concerns, answer key questions, and make your decision to partner with us easier.
Which social media platforms do we use?
We create content for various channels, tailored to the needs of your target audience and optimized for each platform:
- Facebook – posts, photos, videos, and stories, optimized for maximum visibility and engagement.
- Instagram – visually appealing images, Reels, Stories, and carousel posts tailored to Instagram’s format and trends.
- LinkedIn – professional posts, articles, and visual content suitable for B2B communication.
- YouTube – video content optimized for length, format, and playback quality on this platform.
For each channel, we ensure that the content is tailored to the specific requirements and best practices of that platform, so that it has the greatest impact on your target audience.
How much does social media management cost?
The cost of social media management depends on the scope of the project, the number of posts, the platforms selected, and any additional services (photography, video production, advertising, etc.).
We approach every collaboration on a case-by-case basis, so after an initial consultation, we prepare a customized proposal that aligns with your goals, needs, and budget.
Do you also come in, shoot, and edit videos for social media?
Yes. If needed, we can organize filming at your location and handle the editing and customization of the videos for each platform (Instagram, Facebook, LinkedIn, YouTube).
For more complex productions, we also collaborate with external videographers to ensure professional execution and a high-quality final product. The goal is for the video content to be not only visually appealing but also strategically designed to achieve specific results.